From leveraging the power of TikTok to crafting an end-to-end influencer marketing plan, you’ll learn it all at Creator Economy Live.
And with tracks on Getting Started, Measurement & ROI, Scaling Influencer Marketing, Social Platforms, and Future Trends, you’ll leave with notebooks full of actionable strategies that you can apply immediately.
Getting Started Whether you’re a start-up looking to increase awareness or a big brand wanting to launch a new range and drive sales, discover how you can tap into the power of influencer marketing.
Why should you use influencer marketing? What is your campaign objective? How do you find the right creators for your campaign? How do you manage creator relationships?
Measurement & ROI Measurement has long been one of the biggest pain points for brands working with influencer marketing.
In fact, 79% of US marketers surveyed by the Association of National Advertisers (ANA) in June 2020 said their biggest challenge was measurement. What Creator performance metrics should savvy marketers be paying attention to? And how can you optimize for success?
Social Platforms Which platforms are on a positive trajectory, and how can Creators and brands leverage them for success?
From In-Feed Ads and Branded Hashtag Challenges to Spark Ads and brand safety, we’ll run you through the basics for tapping into the power of TikTok to amplify your influencer marketing strategy.
Scaling Influencer Programs So you've been doing this a while but what’s next.... how do you move to a sophisticated, measurable program capable of supporting enterprise-wide strategies? How do you go from promotional campaigns to always-on?
Hear from those experts who have a framework to optimize and scale your program.
Future Trends