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For Brands.

16 & 17 January, 2024
Caesars Forum, Las Vegas

Create the Future

From finding the right tools, to developing a strategy and measuring your campaign ROI, consider this your ultimate event on influencer marketing. 

With the creator economy estimated to generate over $22.3 billion in 2024, the impact of influencer marketing is stronger than ever and we are SO excited to be bringing Creator Economy Live back for its second year!

On January 16 - 17, HUNDREDS of brands will come together to learn what’s hot, what’s working, and how to deliver influencer ROI. 

You’ll attend cutting-edge, tactical sessions delivered by experts and you'll also get access to all the tools, tech and resources you need to guarantee your influencer marketing campaign delivers ROI and best of all, it's totally free for brands to attend!

Who's attending:

What previous attendees think:

It has a wonderful intersection of speakers who came from the brand side, platform side, who are there to offer guidance and understanding of the trends and what's happening within this space. There is no better place to come to if you are looking to get a deeper understanding of what's happening here and now than creator economy live. - Jason Nichols, Meta
It’s a place where the top people in the influencer industry are gathering and talking about what are the latest and greatest things that are going on in the influencer industry, and you can take from here so much knowledge that you can apply back at your business to execute programs that are hugely successful. Denise Vitola, Bayer
I’d recommend CEL because I don’t think there has been a really great space for brands, platforms, and networks to come together to convene and share insights on influencer and the creator economy and this is the first space and place that’s been created for that. So, you can gain so many insights just by walking around, talking to other brands, platforms and it's really invaluable in this space. There is not a one size fits all, it's not scientific so to just gain insights from other people in this space. Morgan Foran, Noom Inc

2024 Speakers

 

SEE THE FULL SPEAKER LINEUP            VIEW THE FULL AGENDA

Why Attend?

At Creator Economy Live, you’ll meet hundreds of other influencer marketers, who, just like you, are navigating this new chapter of influencer marketing. Our advisory board reads like a who's who of the Creator economy.

An Agenda curated for YOU

With nine tracks to cover all levels of expertise and experience with the creator channel, you can expect topics on Doing More with Less, Measurement & ROI, C-Suite Buy-In, Long-Term Partnerships & Relationship Building, Empowering Creators & Creator POV, Navigating Social Platforms, Future Tools & Trends, Content Strategy, Negotiating Creator Contracts & Pay. 

So you'll leave with notebooks of actionable strategies that you can apply immediately!

Next-Level Networking

At Creator Economy Live you’ll be surrounded by HUNDREDS of the best influencer marketers at brands, as well as agencies and platforms. 
 
These are the people who have been in your shoes, faced the same challenges, and overcome the same obstacles. Plus, we'll help you connect with interactive roundtable discussions, happy hours and networking events.

 

Topics & Themes:

 Doing More with Less  

Learn how to push your budget's bandwidth AND avoid sacrificing the success of the influencer marketing channel! 

Measurement & ROI

What creator metrics should savvy marketers be paying attention to? And how can you quantify and optimize for success?

 C-Suite Buy In

Leave Creator Economy Live armed with data and tactics to successfully convince the C-Suite to invest in influencer marketing

Long-Term Partnerships and Relationship Building

This track will give you the tools and techniques you need to help make your relationships last for long-term partnerships

 Empowering Creators/Creator POV

Move your influencer marketing from strength to strength by empowering creators  to create remarkable campaigns that leave a lasting impact

Navigating Social Platforms

From Threads, viral challenges,  to brands becoming creators: Tap into the power of social to amplify your influencer marketing strategy

 Negotiating Creator Contracts & Pay  

Learn how to navigate the compensation landscape with clarity, confidence and fairness using open lines of communication

Content Strategy

Unsure about whether to leverage influencers, content creators, or user-generated content (UGC) for your brand? 

Demystify the options and discover which is right for YOU

 Future Tools & Trends

Best practice tips on how to use the latest and greatest tech, including AI and ML, to optimize your influencer marketing strategies 

Agenda at a glance...

Tuesday

Early Badge Pick Up

2pm - 4pm Meetings Power Hub

6:30pm Speaker Dinner

8pm Partnership Party

Wednesday

7am Registration Opens

9am - 10am Keynote Session

11am Breakout Sessions

8pm - 11pm CEL Party

 

Part Of...

2024 Sponsors & Exhibitors:

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