For Brands.

In the ever-fluctuating world of influencer marketing, maximizing results when budgets are tight can be a challenge! How can you push your budgets bandwidth to avoid sacrificing the success of the influencer marketing channel? 

Find out how to scale your efforts while optimizing the budget to achieve meaningful, successful results with the Doing more with Less track. 

Measurement and Tracking getting you down? It has long been one of the biggest pain points for brands working with influencer marketing.  

What Creator performance metrics should savvy marketers be paying attention to? And how can you quantify and optimize for success?

When it comes to getting senior leadership on board with your social media initiatives, it's crucial to showcase the impact and justify the value it brings.

This session will equip you with persuasive points that you can confidently bring back to the C-Suite, backed by concrete metrics and ultimately pave the way for continued success in your influencer marketing department. 

 Long-term collaborations create exciting opportunities for co-creation, enabling creators to deeply integrate your brand's message into their content and tell compelling stories over time. As these partnerships evolve, creators become passionate brand advocates, consistently endorsing your values and resonating with their dedicated followers. 

Sounds easy to implement right?... 

 Get ready to dive into this track dedicated to making your relationships last.

In the dynamic world of influencer marketing, the importance of brands supporting and collaborating with the creators they work with cannot be overstated. Actively involving creators in the creative process of your brand campaigns and strategies can allow your brand and the creators you work with to move from strength to strength. 

Let's embrace the power of collaboration and support, where brands and creators come together to create remarkable campaigns that leave a lasting impact. 

Which platforms are on a positive trajectory, and how can Creators and brands leverage them for success? 

From Threads, Viral Challenges to Brands becoming creators, we’ll run you through the basics for tapping into the power of social to amplify your influencer marketing strategy. Hear from brands who are crushing their social media content right now with the Navigating Social Platforms Track. 

Compensating creators based on their performance and negotiating contracts can be a daunting task. But fear not, we're here to shed light on this complex terrain. This track will aid open lines of communication and navigate the compensation landscape with clarity and fairness. 

Are you unsure about whether to leverage influencers, content creators, or user-generated content (UGC) for your brand? It's time to demystify the options and discover which one is right for you.

Understand by selecting the right content source and repurposing it strategically across various channels, how you can maximize engagement and create a dynamic content ecosystem that propels your brand to new heights. 

The future of influencer marketing is full of exciting tools and trends that are set to revolutionize the industry. As this space continues to advance, we can expect the rise of AI and ML technologies. But with all this new tech there comes the question... HOW DO I USE IT? 

Start thinking about how you can implement these future tools and trends with this track.