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Yeeli Lee-Cellini

Yeeli Lee-Cellini

VP of Marketplace Growth, Impact

Yeeli is the VP of Marketplace Growth at impact.com, a partnerships platform that manages over $30B per year in sales derived from partnership referrals. The platform consists of over 2,500 brands across all verticals including GooglePay, Canva, Uber, Airbnb, American Express, eBay, and Adidas as well as emerging indie brands. impact.com also powers Walmart Creator, a one-stop portal unveiled in October that makes it easy for creators to monetize shoppable products. Creators can share product links to any social platform, receive product recommendations based on interests and collect valuable performance data to help grow their community and earnings.

Yeeli oversees teams responsible for marketplace strategy and analytics, business operations, publisher and influencer acquisition and management. Harper’s Bazaar had featured her on The Power List 2021 where she shared her story as a deep-water diver, the eco-friendly brand story of BHuman™ (pronounced “be human”) and on why organizations can unlock the most value when they put the planet first.