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Saeyoung Cho

Saeyoung Cho

Chief Strategy Officer, Captiv8

Saeyoung is Chief Strategy Officer at Captiv8, a leading influencer marketing technology company. At Captiv8, Saeyoung helped Captiv8 become an alpha Partner for TikTok’s Creator API, spearheading business development projects that enabled global expansion into EMEA/APAC, and introduced a first-to-market capability with LiveRamp to prepare clients for a cookie less world. She has worked across the social spectrum of paid, owned, and earned to build social-first brands with clients such as Playboy, J Brand Jeans, Disney, Svedka, Zicam, Burger King & Jack in the Box with award-winning campaigns such as ThinkLA's Best Influencer Campaign & Shorty’s Best Automotive Branded Campaign. Saeyoung has been recognized by Cynopsis as an honoree of their Digital "IT List" Award and is passionate about diverse representation in media and purpose-driven marketing.