Nycole is a seasoned marketer with nearly 20 years of experience, largely focused on social media, creator and content marketing. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers. Among her superpowers are her ability to see across teams and verticals to identify collaborative opportunities, break down silos and build multi-channel strategies that meet customers where they are. With her extensive background and early entry into both social media and influencer marketing, Nycole is excited to continue successfully navigating the ever-changing marketing landscape. She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.