Denise Vitola has over 20 years of award-winning, branding and integrated marketing experience.  She currently is VP of Brand Integration PR, Social and Influencer for Bayer Consumer Health. Denise has paved the way for all things influencer at Bayer. When she arrived maybe one brand was activating influencer; now she has most brands activating campaigns. It’s the innovative way she develops influencer campaigns that has led to best-in-class work for the Company. And, that is not all she does. She leads all PR and organic social programs. Her work on programs like Midol’s No Apologies Period and Bayer Aspirin.