Episode 9: SAG Strike and New FTC Guidelines

What are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers. 

🐄 Our Creators Of the Week (COW): 

Rachel Pedersen @themrspedersen on TikTok   

Lia Haberman @liahaberman on Twitter 

👏 Our Brands Of the Week (BOW) 

Keith’s: Ikea gives a peek into college life with TikTok anime series 

Brendan: Snapchat