Episode 44: From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!

Join Keith, Brendan and guest Esraa Elzin, Influencer Marketing lead at Instacart, to discuss Esraa's PR background having worked at Marina Maher, went in-house role in the beauty world at top brands Estee Lauder Companies and LVMH before landing her role at Instacart.

COW/BOW (creator of the week & brand of the week) 

• Creator of the week (COW)
  • Keith: Rachel Karten from Link in Bio - newsletter about working in social media and creating stand out content - has over 75k subscribers
  • Brendan: Charles Trippy - talking about old school creators/influencer partners/this past week was WWWY
  • Esraa: Stehfunee (mom/daughter combo on TikTok)
• Brand of the week 
  • Keith: Adobe announced over 100 new features and tools at its annual MAX event in Miami
  • Brendan: Notion - out here for make with notion
  • Esraa: New York Liberty
• Follow
  • Keith Google’s AI-driven NotebookLM feature has simultaneously impressed and unsettled online commenters by generating AI-hosted “podcasts” based on user-provided research.
  • Brendan: Reid Hoffman
  • Esraa: Instagram story comments

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.