Episode 41: From Finance to Fame: How Humphrey Yang Is Taking Over the Creator Economy
Keith & Brendan talk with finance influencer Humphrey Yang running through his meteoric rise from a financial advisor to a social media powerhouse, the secret behind his multi-platform growth, and what brands get wrong when working with creators.
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.
đ Our Creators Of the Week (COW)
Keith: Logan Moffitt’s cucumber craze: â https://eu.usatoday.com/story/life/health-wellness/2024/08/15/tiktok-cucumber-boy-viral-recipes/74802440007/â Brendan: Haley Welch, Hawk Tuah Girl: â https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fhay_welch%2F%3Fhl%3Den&is_from_rleâ
Humphrey: â https://www.youtube.com/@isaaccarltonâ
đ Our Brands Of the Week (BOW)
Brendan: Brent Underwood - Kickstarter: Board Game: â https://www.board-game.co.uk/product/my-fathers-work-kickstarter-edition/?srsltid=AfmBOory5pUFMWoT0cl44g34GnOBcv34CJxyx6v6kP_wNg9LJt3W-cRjâ
Humphrey: Cirkul - a brand of water bottles that allow users to add flavor to their water with flavor cartridges, also known as Sips: â https://drinkcirkul.com/pages/why-cirkul#:~:text=Cirkul's%20innovative%20bottle%20allows%20you,turn%20of%20the%20flavor%20dialâ .
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas 4 5 February 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.
â https://creatoreconomylive.com/â