Episode 40: In our B2B Era: Talking Swifty and LinkedIn Influencers with Danielle Ito, Notion
In this episode of Creator Economy Live, hosts Keith and Brendan chat with Danielle Ito, the influencer marketing lead at Notion, about her diverse experience in creator partnerships across brands like Taco Bell and Madison Reed. They deep dive into influencer marketing on LinkedIn as well as how affiliate marketing is integrating into creator marketing.
As always, we cover the latest industry news, including the FTC’s crackdown on fake followers and TikTok’s growing dominance in video marketing. Plus, discover the top creators and brands of the week. Tune in for insights and trends shaping the creator economy.
đ Our Brands Of the Week (BOW):
Outerknown:â https://www.youtube.com/watch?v=BEGBX2eVe5wâ
Joe and The Juice â https://content.joejuice.com/campaigns/nick-kyrgiosâ
đ Our Creators of the Week (COW):
FOSTERTALK â https://www.readfostertalk.com/â
CR7Studios7 â https://www.youtube.com/c/CR7Studios7â
@hannahchody â https://www.instagram.com/hannahchody/?hl=enâ
This podcast is brought to you by the biggest event for influencer marketers in the US â Creator Economy Liveâ ! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.