Episode 29: Sky-High Social Strategy ✈️

This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Rynair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more.

Join us as Michael talks us through his pivotal role in redefining Ryan Air's social media strategy, to his ambitious venture with Frankly, aiming to reshape the advertising world. Learn from our discussion on the cultural differences in advertising strategies between Europe and the US, as we explore how the right digital strategy can elevate a brand's journey!

🐄 Creators of the Week (COW):

• Shelby Lattimore, the innovative third-grade teacher who revolutionized financial education in the classroom.

• Jon Ronson, the acclaimed author, speaker, and documentarian, whose insightful exploration of public shaming in the digital age offers a timely reflection on the complexities of online culture.

• Ben Gallagher, the strategic mind behind Luxe Collective's success, stepping up as CEO with a vision to redefine luxury branding in the social age.

👏 Brands of the Week (BOW):

• Best Cereal by the Watchmen, the breakout sensation in the breakfast aisle, selling over 100k boxes in just two weeks with its unique blend of taste and storytelling.

• Liquid Death X ELF, for their bold collaboration on Corpse Paint makeup, merging hydration with high fashion in a campaign that's as refreshing as it is rebellious.

• Specsavers, for their eye-catching campaigns that prove the power of humor and relatability in brand communication, and a special nod to Tinder for its innovative approach to engaging users.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.