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Podcast Episodes

07 Feb 2024

Episode 25: When Retail met Social

This episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journey from influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships. Tune in to learn what the retail media boom may mean for brands, retailers and creators alike.

🐄 Our Creators Of the Week (COW):

School of Astonishing Pursuits – our very own Brendan Gahan has launched a course in partnership with Jason Bagley as part of the School of Astonishing Pursuits – the course aims to make sense of the chaos that is social and will cover topics including: developing a content strategy, career advice, frameworks and more

Creative Explained - the ‘Dave Grohl of plants’ creates fast-paced videos teaching hacks, tips and tricks, usually by yelling a whole bunch of knowledge on screen with swish and swoosh sound effects

Antony Hopkins - Hollywood legend runs an amazing TikTok page and deserves a shoutout!

👏 Our Brands Of the Week (BOW)

Bud Light - announced partnership with true brand advocate and controversial comedian Shane Gillis who currently boasts the largest podcast on Patreon.

Atria Books - the publisher sponsored Marc Sebastian’s 18-day voyage aboard Royal Caribbean’s nine-month “Ultimate World Cruise,” which has amassed more than 500 million views on TikTok.

Silk - Recently ran the Plenty Good challenge to encourage plant based consumption through an interesting range of creators and celebrities

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to or send a note to ⁠⁠ to speak with an influencer expert.

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

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