Episode 22: The 12 Stories of Social: 2023 in Review
In this special holiday installment of Creator Economy Live we honor the 12 days of Christmas with the 12 stories of social: a look back at the top 12 storis that shaped the creator economy. Join Keith and Brendan on this fun, festive journey through what set the creator world ablaze and what fizzled out in 2023. But that's not all – we'll also turn our gaze to 2024 and share our predictions for the trends that will shape the creator economy over the next year.
COY (Creator of the Year)
Emma Chamberlain – maintained her influencer status but branched out to multiple ventures outside of social including a podcast, coffee line, brand partnerships, TV commercials. Crossed the threshold from creator to household name.
Logan Paul – delivered the turnaround of the decade with a star studded (+highly ranked!) podcast, 6th in his category on prime, re-signed a multi-year deal and won his first WWE Championship
BOY (Brand of the Year)
Barbie – a turnaround year for the brand which went from shoved to loved in 2023
Adobe – Rode the AI wave and leap frogged ahead of everyone with Firefly and Sensai
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to firstname.lastname@example.org to speak with an influencer expert.
This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.