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Podcast Episodes

21 Nov 2023

Episode 20: The Business of Creators

In this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon.  We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow! 


🐄 Our Creators Of the Week (COW): 

  • Kain Kallaway – an influencer who has perfected a great style of ‘edutainment’ with his videos that take a look at new tech and cult brands. A guiding light in the creator space for creating short form content that informs but also entertains.  
  •  Caleb Hammer – A young financial planner who boasts 400k followers on TikTok and 800k on YouTube. Goes through guests expenses line by line asking them questions and giving them actional advice. Caleb is part of a growing movement of financial influencers who are helping to contribute to financial literacy. 

  • Fantasy Footballers - Andy Holloway, Jason Moore, and Mike Wright host a podcast style show that takes a deep dive into the fantasy football universe. All year round (and 5 days a week during football season!) they deliver quality content on fantasy football that is both entertaining and informative. It has become one of the largest sports podcasts in the world.    


👏 Our Brands Of the Week (BOW) 

  • Disney Hub on TikTok – the result of this innovative partnership is a hub which contains content, interactive segments, prizes and giveaways leading the way for more TikTok/brand collaborations 

  • Celsius – the energy drink brand has seen huge growth over the last few years in part down to it’s clever partnerships with action sports creators and  fitness influencers.  

  • Little Chonk backpack – Creator Bryan Reisberg launched his dog backpack in 2021 and sold out in minutes. An amazing example of the power of influence, innovation and great product development.  


This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to or send a note to ⁠⁠ to speak with an influencer expert.

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

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