Episode 14: TikTok's Role in the Creator Economy

In this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report.  
 

🐄 Our Creators Of the Week (COW): 

• Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized educational videos.  

• Chico Guerra (@chicoguerra) - turned $60 to get $680 sales on TikTok shop through someone else’s TikTok live 

👏 Our Brands Of the Week (BOW) 

• Cetaphil – the sensitive skincare brand shifting its marketing strategy by collaborating with makeup artists as experts. 

• Liquid death – turned promotion into profit by using Steve-Os real hair