Episode 5: Logitech, the Messi Deal, and TikTok's Slow Burn

Our guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn.  

Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-growth-patterns/ 

🐄 Our Creators Of the Week (COW): 

@jenerous 

@emmachamberlain 

👏 Our Brands Of the Week (BOW): 

https://chamberlaincoffee.com/ 

@chilisofficial