Episode 49: The 12 Days of Christmas, Creator Economy Edition: A Year in Review

Welcome to Creator Economy Live’s festive holiday edition! In this special episode, we’re celebrating the year by revisiting The 12 Stories in Social—the top moments that shaped the creator economy in 2024. Inspired by "The 12 Days of Christmas," we take a creative spin through the stories that mattered most:

 

• The rise of creators on big screens
• New metrics driving social platform success
• Social media's influence on politics
• The women dominating online conversations
• And much more!

 

Keith and Brendan also share their bold predictions for 2025, including the explosion of live-stream shopping, hybrid compensation models, and the LinkedIn influencer boom.

Plus, don’t miss their picks for Creator of the Year and Brand of the Year, celebrating those who redefined the industry.

As a bonus, we’re only six weeks away from the annual Creator Economy Live Conference in Vegas! Get your tickets now and join us for a live podcast recording featuring a surprise guest.

Tune in to wrap up 2024 and gear up for an even bigger 2025!

 

 

COY/BOY (creator of the year & brand of the year) 

• Creator of the year (COY)

  • Keith: Jools Lebron

  • Brendan: Natalie + Hawk Tuah + Rogan (kingmaker)

• Brand of the year (BOY)

  • Keith: Cerave (Michael Cera campaign)

    Brendan:  Nvidia